01. about
01. about
01. about
A marketer who mastered the migrant path & now building tools to make it easier for others.
Hi,
I’m Aki, founder of Immibook, a platform built to simplify the migrant journey in Australia.
My story started in 2018 as an international student, navigating everything from dodgy migration agents to overpriced courses and visa confusion.
I turned that struggle into a product that helps others skip the chaos.
I’ve led performance campaigns at HP, scaled Immibook to 1M+ impressions organically, and launched monetisation experiments through consults and digital checklists.
Whether it’s growth strategy or user psychology.
I live and breathe the craft of building perception.
A marketer who mastered the migrant path & now building tools to make it easier for others.
Hi,
I’m Aki, founder of Immibook, a platform built to simplify the migrant journey in Australia.
My story started in 2018 as an international student, navigating everything from dodgy migration agents to overpriced courses and visa confusion.
I turned that struggle into a product that helps others skip the chaos.
I’ve led performance campaigns at HP, scaled Immibook to 1M+ impressions organically, and launched monetisation experiments through consults and digital checklists.
Whether it’s growth strategy or user psychology.
I live and breathe the craft of building perception.
02. Experience
02. Experience
02. Experience
Immibook I Aug 2024 - Present
Founder
Built a community-first migration platform from scratch
Grew to 500k+ views across social and app
Lead product, growth, partnerships, and storytelling rolled out revenue streams: visa kits, business listings, and 1:1 consultations
Immibook I Aug 2024 - Present
Founder
Built a community-first migration platform from scratch
Grew to 500k+ views across social and app
Lead product, growth, partnerships, and storytelling rolled out revenue streams: visa kits, business listings, and 1:1 consultations
Immibook I Aug 2024 - Present
Founder
Built a community-first migration platform from scratch
Grew to 500k+ views across social and app
Lead product, growth, partnerships, and storytelling rolled out revenue streams: visa kits, business listings, and 1:1 consultations
Hewlett-Packard (HP ANZ) I June 2022 -July 2024
Performance Marketing Lead
Ran 70-80 campaigns across 7 channels (Google, Meta, CRM, SA360, etc.)
Improved ROAS to 1800% via affiliate marketing
Managed $MM budgets and collaborated with Intel & Microsoft
Reported insights via GA, Looker Studio, Tableau
Hewlett-Packard (HP ANZ) I June 2022 -July 2024
Performance Marketing Lead
Ran 70-80 campaigns across 7 channels (Google, Meta, CRM, SA360, etc.)
Improved ROAS to 1800% via affiliate marketing
Managed $MM budgets and collaborated with Intel & Microsoft
Reported insights via GA, Looker Studio, Tableau
Hewlett-Packard (HP ANZ) I June 2022 -July 2024
Performance Marketing Lead
Ran 70-80 campaigns across 7 channels (Google, Meta, CRM, SA360, etc.)
Improved ROAS to 1800% via affiliate marketing
Managed $MM budgets and collaborated with Intel & Microsoft
Reported insights via GA, Looker Studio, Tableau
Cosmax Prestige Brands I Mar 2021 - May 2022
E-Commerce Coordinator
Managed e-retail for 1 5+ luxury brands (Myer, David Jones)
Created and ran Shopify store for the company
Ran promotional campaigns and managed backend operations
Cosmax Prestige Brands I Mar 2021 - May 2022
E-Commerce Coordinator
Managed e-retail for 1 5+ luxury brands (Myer, David Jones)
Created and ran Shopify store for the company
Ran promotional campaigns and managed backend operations
Cosmax Prestige Brands I Mar 2021 - May 2022
E-Commerce Coordinator
Managed e-retail for 1 5+ luxury brands (Myer, David Jones)
Created and ran Shopify store for the company
Ran promotional campaigns and managed backend operations
Corporate, Westfield, University | Nov 2023 - Present
Security Controller
Rotational rover role across multiple Sydney sites, including Westfield malls, university campuses, and corporate offices.
CCTV monitoring and on-ground movement coordination.
Safety proirity, compliance, and frontline customer service.
💡Took this role to support myself while building Immibook full-time — turning after-hours into productive hours.
Corporate, Westfield, University | Nov 2023 - Present
Security Controller
Rotational rover role across multiple Sydney sites, including Westfield malls, university campuses, and corporate offices.
CCTV monitoring and on-ground movement coordination.
Safety proirity, compliance, and frontline customer service.
💡Took this role to support myself while building Immibook full-time — turning after-hours into productive hours.
Corporate, Westfield, University | Nov 2023 - Present
Security Controller
Rotational rover role across multiple Sydney sites, including Westfield malls, university campuses, and corporate offices.
CCTV monitoring and on-ground movement coordination.
Safety proirity, compliance, and frontline customer service.
💡Took this role to support myself while building Immibook full-time — turning after-hours into productive hours.
03. SKILLS
03. SKILLS
03. SKILLS
AI Tools
Performance Marketing
Affiliate Marketing
SEO
Growth Strategy
Content Strategy
Copywriting
Google Ads
Meta Ads
SA360
CRM (Klaviyo)
Data Analytics (GA. Looker Studio, Tableau)
E-retail Ops
Forecasting
Budgeting
UX design
Self-Development & Learning Systems
04. education
04. education
04. education
Master's in Digital Marketing • 2018–2020
Macquarie University, Australia
Master's in Digital Marketing • 2018–2020
Macquarie University, Australia
Master's in Digital Marketing • 2018–2020
Macquarie University, Australia
Bachelor's of Engineering • 2011–2015
Chitkara University, India
Bachelor's of Engineering • 2011–2015
Chitkara University, India
Bachelor's of Engineering • 2011–2015
Chitkara University, India
05. Languages
05. Languages
05. Languages
English
Fluent
Hindi
Native
06. References
06. References
06. References
Available upon request.
Or just ask around in the Sydney migrant community. :)
Available upon request.
Or just ask around in the Sydney migrant community. :)
Available upon request.
Or just ask around in the Sydney migrant community. :)
07. Impact & Highlights
07. Impact & Highlights
07. Impact & Highlights
As a Performance Marketing Specialist at HP, proud campaign was through affiliate marketing — ROAS rose to 1800% with 50% cost reduction.
As a Performance Marketing Specialist at HP, proud campaign was through affiliate marketing — ROAS rose to 1800% with 50% cost reduction.
As a Performance Marketing Specialist at HP, proud campaign was through affiliate marketing — ROAS rose to 1800% with 50% cost reduction.
Immibook app featured in SBS, MyPath Wealth, and the Little India community in Harris Park, Sydney.
Immibook app featured in SBS, MyPath Wealth, and the Little India community in Harris Park, Sydney.
Immibook app featured in SBS, MyPath Wealth, and the Little India community in Harris Park, Sydney.
Immibook: Bootstrapped to 1M+ impressions organically through reels and content creation.
Immibook: Bootstrapped to 1M+ impressions organically through reels and content creation.
Immibook: Bootstrapped to 1M+ impressions organically through reels and content creation.
After 1.5 years of development, launched Immibook’s app — followed by a full website revamp and two new revenue models, all delivered within 3 months.
After 1.5 years of development, launched Immibook’s app — followed by a full website revamp and two new revenue models, all delivered within 3 months.
After 1.5 years of development, launched Immibook’s app — followed by a full website revamp and two new revenue models, all delivered within 3 months.
08. The other side of me
08. The other side of me
08. The other side of me
09. contact
09. contact
09. contact
Phone
Phone
Phone